Hampir setiap hari kita menemui Coca Cola. Saat ini hampir 1 milyar botol Coca Cola diminum setiap harinya. Coca-Cola pertama kali diperkenalkan pada tanggal 8 Mei 1886 oleh John Styth Pemberton, seorang ahli farmasi dari Atlanta, Georgia, Amerika Serikat. Dialah yang pertama kali mencampur sirup karamel yang kemudian dikenal sebagai Coca-Cola. Frank M. Robinson, sahabat sekaligus akuntan John, menyarankan nama Coca-Cola karena berpendapat bahwa dua huruf C akan tampak menonjol untuk periklanan. Kemudian, ia menciptakan nama dengan huruf-huruf miring mengalir, Spencer, dan lahirlah logo paling terkenal di dunia.
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| Logo Coca Cola |
Dr. Pemberton menjual ciptaannya dengan harga 5 sen per gelas di apotiknya dan mempromosikan produknya dengan membagi ribuan kupon yang dapat ditukarkan untuk mencicipi satu minuman cuma-cuma. Pada tahun tersebut ia menghabiskan US$46 untuk biaya periklanan. Pada tahun 1892, Pemberton menjual hak cipta Coca-Cola ke Asa G. Chandler yang kemudian mendirikan perusahaan Coca-Cola pada 1892.
Chandler piawai dalam menciptakan perhatian konsumen dengan cara membuat berbagai macam benda-benda cinderamata berlogo Coca-Cola. Benda-benda tersebut kemudian dibagi-bagi di lokasi-lokasi penjualan penting yang berkesinambungan. Gaya periklanan yang inovatif, seperti desain warna-warni untuk bus, lampu gantung hias dari kaca, serta serangkaian cinderamata seperti kipas, tanggalan dan jam dipakai untuk memasyarakatan nama Coca-Cola dan mendorong penjualan.
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| Coca-Cola Thirst Stopc Here |
Upaya mengiklankan merek Coca-Cola ini pada mulanya tidak mendorong penggunaan kata Coke, bahkan konsumen dianjurkan untuk membeli Coca-Cola dengan kata-kata berikut: “Mintalah Coca-Cola sesuai namanya secara lengkap; nama sebutan hanya akan mendorong penggantian produk dengan kata lain”. Tetapi konsumen tetap saja menghendaki Coke, dan akhirnya pada tahun 1941, perusahaan mengikuti selera popular pasar. Tahun itu juga, nama dagang Coke memperoleh pengakuan periklanan yang sama dengan Coca-Cola, dan pada tahun 1945, Coke resmi menjadi merek dagang terdaftar.
Dalam perkembangannya saat ini Coca Cola telah melahirkan brand- brand baru. Brand yang terakhir diperkenalkan adalah Coca Cola Zero
Dalam perkembangannya saat ini Coca Cola telah melahirkan brand- brand baru. Brand yang terakhir diperkenalkan adalah Coca Cola Zero
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| Coca-Cola goes along |
Almost every day we see Coca Cola . Currently, almost 1 billion bottles of Coca Cola drink every day . Coca - Cola was first introduced on May 8, 1886 by John Styth Pemberton , a pharmacist from Atlanta , Georgia , United States . It was he who first mixing caramel syrup that became known as Coca - Cola . Frank M. Robinson,
John's friend and accountant , suggested the name Coca - Cola because
it argues that the two -letter C will stand for advertising . Then , he created a name with italic letters flowing , Spencer , and was born the most famous logos in the world .
Dr. . Pemberton sold his creations at a price of 5 cents per glass in apotiknya and promotes its products by dividing thousands of coupons that can be redeemed for a taste of the drinks for free . In that year he spent $ 46 for the cost of advertising . In 1892 , Pemberton sold the copyright of Coca-Cola to Asa G. Chandler who later founded the Coca-Cola company in 1892 .
Chandler versed in creating the consumers' attention by making a wide variety of souvenir items bearing the logo of Coca - Cola . The objects are then divided up in locations sustained significant sales . Innovative advertising style , such as colorful designs for the bus , decorative chandelier of glass , as well as a series of souvenirs such as fans , calendar and clock used to memasyarakatan name Coca-Cola and encourage sales .
Efforts to advertise the brand Coca - Cola was originally not encourage the use of the word Coke , even consumers are encouraged to buy Coca - Cola with the following words : "Ask Coca - Cola as the name in full ; proper names would only encourage the replacement of the product in other words " . But consumers still want a Coke , and finally in 1941 , the company follows the popular tastes of the market . That same year , the trade name recognition advertising Coke same with Coca - Cola , and in 1945 , Coke became officially registered trademark .In the development of today's Coca -Cola has spawned new brands . Brand latter is introduced Coca Cola Zero
Dr. . Pemberton sold his creations at a price of 5 cents per glass in apotiknya and promotes its products by dividing thousands of coupons that can be redeemed for a taste of the drinks for free . In that year he spent $ 46 for the cost of advertising . In 1892 , Pemberton sold the copyright of Coca-Cola to Asa G. Chandler who later founded the Coca-Cola company in 1892 .
Chandler versed in creating the consumers' attention by making a wide variety of souvenir items bearing the logo of Coca - Cola . The objects are then divided up in locations sustained significant sales . Innovative advertising style , such as colorful designs for the bus , decorative chandelier of glass , as well as a series of souvenirs such as fans , calendar and clock used to memasyarakatan name Coca-Cola and encourage sales .
Efforts to advertise the brand Coca - Cola was originally not encourage the use of the word Coke , even consumers are encouraged to buy Coca - Cola with the following words : "Ask Coca - Cola as the name in full ; proper names would only encourage the replacement of the product in other words " . But consumers still want a Coke , and finally in 1941 , the company follows the popular tastes of the market . That same year , the trade name recognition advertising Coke same with Coca - Cola , and in 1945 , Coke became officially registered trademark .In the development of today's Coca -Cola has spawned new brands . Brand latter is introduced Coca Cola Zero
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